Au Revoir, Velour? A Look Back at Our Juicy Couture Love Affair
If you don't remember the Juicy Couture velour tracksuit, first let us say, "Welcome to Earth." Now onto the bad news for the label's most fervent and enduring fans: it was reported this morning that Juicy would shutter all of its US stores by the end of June.
Well, it's been quite the emotional roller coaster, because hours later Authentic Brands Group, LLC — the company that has taken over ownership — announced: "The Juicy Couture brand is recognized for bringing Los Angeles style and attitude to girls all over the world. Our plans are designed to build on the brand's DNA in a powerful way in all our markets." Which means that there's a future for Juicy after all, and a series of new concept stores will open in the US and Canada beginning in 2015.
All this talk has stirred up memories for this recovered loyalist who once owned no fewer than seven coordinated tracksuits (which would have been eight if my mom had caved to that cashmere set we battled over purchasing). In the early '00s, we lived in Juicy, which meant that much like Paris Hilton, velour was everywhere. So in honor of the rise, fall, and potential resurrection, we're taking a tracksuit-clad stroll down memory lane and looking back at all the reasons we were loving life in velour.