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Beauty by POPSUGAR Eye Shadow Review

I Didn't Get Along With Eye Shadow Until I Tried This Shimmery Product

Beauty by POPSUGAR Eye Shadow Review
Image Source: POPSUGAR Photography / Diggy Lloyd

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Eye shadow and I don't get along. I have photos from high school to prove it. After a few short-lived months of attempting to rock bold hues as a teen, I had given up hope that one day we would go back to liking each other again. Nowadays, my daily makeup routine consists of wearing tinted BB cream and mascara — and that's if I'm trying to be fancy.

When I was asked to write an honest review about the Be Noticed Eye Shimmer Putty Powder ($23) from our new beauty line, Beauty by POPSUGAR, I figured it was the universe begging me to give eye shadow another chance. I'd be lying to you if I said I wasn't nervous that the eye shadow would irritate my eyes (it had only been a couple of months since I had laser eye surgery). Plus, I didn't want to get stuck wearing those Keanu Reeves Matrix-inspired sunglasses again if I did somehow poke an eye out. (Ironically, tiny sunglasses are "in" again . . . go figure.) If I didn't like the product, the worst-case scenario was that I'd have fun trying on makeup and taking tons of pictures — not too shabby, if I say so myself.

I decided to try three different shades to create an everyday look, a day-to-night look, and a night-out look. The first thing I noticed when I put on the eye shadow was that it felt like I wasn't wearing any makeup at all, which is a HUGE win in my book. I was really happy to see that there were no harmful chemicals in the product and that the entire line of products is cruelty-free. As for the eye shadow itself, I loved that it was super sheer and buildable so I could apply however much I wanted. It also didn't hurt that it had a nice shine to it.

In conclusion, you really don't have to be a makeup expert to rock these eye shadows. While I'm too lazy to wear makeup most days, I do believe that I would wear this product when I'm in the mood. Read on to see how I created three different looks that fit my lifestyle. If you're in the market for a new shade or flirting with the idea of giving eye shadow a shot, you can buy these bad boys at Ulta or on the dedicated Beauty by POPSUGAR website.

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