Like flowy maxi dresses and chilled cocktails on the beach, Selena Gomez is keeping it cool this summer with her new platinum-blond shoulder-length hair. "New look. Need to pick new Rare Beauty lip and blush shades now," the Rare Beauty Instagram account captioned Gomez's selfie on April 23.
"The entire process took 200 foils, several bowls of bleach, and eight hours of hair magic," said the stylists behind the look, Nine Zero One Salon co-owners Nikki Lee and Riawna Capri, in a press release. "Definitely worth it! Her hair looks and feels amazing!"
The duo achieved the gorgeous look by prepping Gomez's hair with In Common's Crystal Serum to add protection before highlighting. Next, they highlighted her hair with Joico's Blonde Life lightening powder and 30 volume developer until it was a pale yellow. Then, they added the color. "We finished the process with a full Crystal Cashmere Treatment by In Common to lock everything in and bring her hair back to life."
The last time we saw Gomez rocking blond hair was in 2017 when she showed up to the American Music Awards in a sexy leather dress from Coach. Right up there with the icy-blue hair color trend and the "Farrah Fawcett flip," Gomez's platinum waves are our latest summer obsession.
"This blond is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone," said Lee. "It's an edgier look and perfect for summer." We'll be showing this picture to our hairstylist ASAP.