Jean Paul Gaultier's Iconic Fragrances Get a Cartoon Makeover For Spring
When cartoon characters team up with beauty brands, the results are fun and fabulous. Hello Kitty for OPI and Minnie Mouse for Sephora are perfect examples of what can happen when products get playful: kitschy, cult-worthy perfection.
Now Jean Paul Gaultier is putting a spirited stamp on its iconic fragrances, Le Male and Classique, with the help of Popeye and Betty Boop. The bottles are decked out with illustrations that evoke the American Traditional tattoo style — outlined birds and roses — and the classic characters. They are tucked within corresponding tins that make them ultragiftable. Inside each flacon, however, are lighter, eau fraiche formulas of the scents.
The women's perfume, Classique eau fraiche ($90), was developed by perfumer Daphné Bugey. It is vanilla-based like the original launch, but sugar cane and ginger add a sparkling sweetness and spice to the juice. Le Male eau fraiche ($85) was based on a fabric softener accord and evokes a clean, cotton t-shirt. Much lighter than the classic fragrance (but just as masculine!), the eau fraiche iteration features cozy sage and dries down to a warm vanilla-rich base.
Both fresh formulas will be available from Macys.com on May 15.