Lime Crime and Girls Inc. Are Giving Us an Empowering Reason to Buy Lipstick

Lime Crime's matte liquid lipsticks, Velvetines, have garnered a massive cult following over the past few years for their rose-petal-like finish, intense pigment, and longwear formula. But now fans have an even better reason to pick up more shades: shopping will give back to a good cause.

For the entire month of April, 20 percent of the proceeds of your purchase of Lime Crime's Girls, Girls, Girls bundle — or individual tubes within that set — will be donated to Girls Inc. of Greater Los Angeles. This nonprofit organization provides girls from low-income schools in the LA area with support, including education-enrichment programs.

There are five specific shades from the Velvetine range that qualify: Lulu, Elle, Cindy, Sasha, and Gigi. They're all trend-forward neutral hues, including dusty mauve and apricot. Keep reading to get a closer look at the colors, including swatches of them on multiple skin tones.