This Heartbreaking Commercial Will Make You Delete Your Instagram

This ad for Pornkasem Clinic will truly shock you. The short film follows Lalin, a young Thai girl who spent years being bullied by her classmates for her looks. She travels to Japan to start over, and in re-creating herself, she becomes a social media celebrity.

She has thousands of Instagram followers just for being beautiful, but she uses a photo-editing app called BestFace to make her look impossibly flawless. In her daily life, she wears a mask that she refuses to take off. She can't stand seeing her own face.

While you'll have to watch the whole thing to see Lalin remove her mask (and trust us, you'll be surprised to see what's underneath), the film is an important warning about the dangers of seeking validation from social media. It's kind of rich that this lesson is being taught by a skin care clinic commercial. Seeing how the pressures of society drastically affected Lalin's life will make you take a second look at your selfie — and your perceptions of beauty.