The poshest former Spice Girl and fashion label owner Victoria Beckham is launching a limited-edition makeup line with Estée Lauder. Fans of Victoria Beckham will be happy to hear the offering has the same cool-girl aesthetic. Vogue chatted with Victoria about this launch for the September issue (on national newsstands Aug. 23), and here's what we know so far:
Everything is launching on Sept. 13 at esteelauder.com.
There are 14 pieces in the capsule collection, and the products are inspired by four cities: London, Los Angeles, New York, and Paris. "I'm a bit of a chameleon," she told Vogue. "I do change my look — not just my fashion — depending on where I am in the world and how I'm dressing."
Victoria created groupings of up to eight products that are each themed around the four cities. Los Angeles (which she considers to be her second home) is about the fresh-faced SoCal feel, London is edgier with a rock-'n'-roll vibe, New York focuses on statement color, and Paris is the most sophisticated and fashion-forward group.
Expect lipsticks, eye shadows, matte bronzers, and an illuminating primer. "I don't want a red-red," Victoria said of the lipstick. Instead Vogue reports that she chose a matte, orange-based tone, and she described it as "a bit younger, a bit fresher, more modern."
Eye shadows range from a metallic black to a shimmery nude and a "beetle's-wing emerald" (as Vogue described it). The formulas can be applied wet or dry, which is modern technology that brands like NARS and Urban Decay have experimented with.
The luminizing primer is packaged in a 1950s-inspired fluter bottle. It gives a nod to the Lauder archives with Victoria's spin on it. The cream formula doubles as a brightening primer and tightening moisturizer. "Who doesn't love that?" she enthused in this accompanying Vogue.com feature.
Also, the style icon has been hoarding makeup ind mixing it on her own since she was 18! Sounds like this was a long time coming. "It was really about not compromising and creating pieces that I wanted to wear myself," she said in Vogue.
While this is the first time Victoria is taking on makeup with a major brand, she did recently collaborate with Nails Inc. on a polish collection.
See a video Victoria created for Vogue.com, creatively dubbed "Blend It Like Beckham." And stay tuned for images of the chic products!