Is Anastasia Beverly Hills Launching Skin Care? Something Is Definitely Up

POPSUGAR Photography | Maria del Rio
POPSUGAR Photography | Maria del Rio

Anastasia Beverly Hills has come a long way. After initially receiving widespread acclaim for its expansive eyebrow range, the cult cosmetics brand has since launched popular eye-shadow palettes, highlighters, and liquid lipsticks. Given its ever-growing makeup line, Anastasia Beverly Hills had yet to touch the skincare territory — that is, until now.

As reported by Allure, Anastasia Beverly Hills teased a mysterious gold jar on Snapchat, which was placed alongside two other skincare products, Tatcha's Silk Cream and Drunk Elephant's T.L.C. Framboos Glycolic Night Serum. The product doesn't match the packaging of any existing products from the brand and looks like it could very well be moisturizer. The snaps also included a shot of a lesser known Pro Balm product. Though some fans were excited about the possibility of this new product, it's actually a prewax balm treatment that's been used at the brand's waxing locations for quite some time.

Though this would certainly signal the start of an unexpected direction for the brand, Anastasia Beverly Hills has of course yet to officially confirm anything. In the meantime, start saving up some spending money.