Custom Skin Care Is the Wave of the Future, and These Brands Put You in Control

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We've seen hair care and makeup brands providing bespoke options, but now, personalized beauty is coming to skin. These skincare companies are allowing us to take on the role of a chemist, controlling what ingredients make it into our serums, masks, and moisturizers. By filling out a quick survey either online or at a derm's office (and for one brand, snapping a selfie of your skin), you'll be able to buy products that were formulated just for you.

Take control of your skin regimen with the five brands ahead.

Skinsei Customized Skin Care

New beauty brand Skinsei — which is launching Jan. 21— creates a five-piece regimen of skincare essentials (like a dry sheet mask, serum, and moisturizer, among other options) based on a personality quiz. It looks at everything like your location, diet, stress levels, and exercise levels to find the perfect solutions for you.

Skin Inc.

Skin Inc.

The OG brand of skincare customization, Skin Inc. has you swirl together a serum ($39) by taking into account specific factors such as your skin's reaction to sun exposure and even the amount of stress you experience. The Japanese brand will ship your serum straight to your door.


Dermacare ($20 a month) allows you to get a customized acne prescription and moisturizer. Just submit a selfie and answer a quick questionnaire on your concerns, and the treatments are shipped to you in just a few days.

Skinceuticals Custom D.O.S.E. Serum

Skinceuticals Custom D.O.S.E Serum ($195) is an in-office system that blends together effective ingredients to help you achieve all your skin goals in just one bottle. A dermatologist will have you fill out a very specific questionnaire to get down to the nitty gritty of your concern (for example, if your skin doesn't respond well to retinol, you'll be able to specify that). Then, you'll watch as a heavy-duty machine dispenses and shakes up the ingredients to create your custom formula. Click here to see if this is available in your dermatologist's office.

Clinique Skin ID

Clinique Skin ID

Clinique ID Moisturizer ($39) can be created in just three steps. First, you pick your preferred base of Clinique moisturizer: jelly (great for all skin types), gel (for oily and combination skin), or lotion (dry skin). Then, select the skin concern you'd like to tackle (such as irritation, pores and uneven texture, uneven skin tone, fatigue, or lines and wrinkles). Bring it home by adding your potion to your cart.