5 L’Oréal Paris Drugstore Dupes That Are Worth the Hype, According to Social Media

L'Oréal Paris True Match Lumi Glotion Natural Glow Enhancer ($16)

From TikTok It girl Alix Earle to social media's favorite coastal grandmother, Martha Stewart, Lumi Glotion has an impressive following. This drugstore glow primer has been nicknamed a dupe by social media because it works just as well as (if not better than) a popular liquid highlighter that costs nearly three times the price.

The True Match Lumi Glotion is infused with glycerin and shea butter, so it provides lightweight hydration and glow without weighing down the skin with a sticky or greasy texture. As for why this primer is so well-loved: it's multi-use, it comes in four different shades to suit all skin tones, and it costs less than $20. Use it like Earle and reach for a deeper shade to give your complexion a sun-kissed glow, or use it like Stewart and slather it all over your face and body for post-spa treatment luminosity. It can be used before foundation to prime dull skin or as a liquid highlighter on the high points of the face.

L'Oréal Paris Colour Riche Les Nus by Colour Riche Intense Nude Lipstick in Nu Impertinent ($10)

Nu Impertinent is a pinky-nude shade that TikTok has declared a dupe for one of the beauty industry's most beloved (and NSFW) shades of lipstick with a much higher price tag. The Les Nus line is nondrying and feels comfortable on the lips. The creamy formula even stays put all day long without feathering or smudging.

L'Oréal Paris Everpure Bond Strengthening Pre-Shampoo Treatment ($13)

Hair bonding treatments are all the rage right now and TikTok (Earle included) has declared this pick a dupe for a much pricier treatment that's known for the way it can transform dry, brittle, and damaged hair. With a bonding care complex that includes citric acid, this pre-shampoo treatment works to penetrate the hair cortex (the inner part of the strand) to rebuild weakened hair bonds that often result from frequent bleaching and heat styling.

Apply this strengthening treatment to damp hair before shampooing and leave it on for five to 10 minutes before rinsing. Then wash with the L'Oréal Paris Everpure Sulfate Free Bond Repair Shampoo with Citric Acid ($10) and L'Oréal Paris Everpure Sulfate Free Bond Repair Conditioner with Citric Acid ($10) as usual. Purchase this three-part bonding system for the same price as just one product from its luxury counterpart.

L'Oréal Paris Age Perfect Skin Care Cell Renewal Midnight Cream, Antioxidants ($37)

Bethenny Frankel's TikToks are a wealth of knowledge when it comes to the beauty products she loves (and hates), and one product that carries her seal of approval is this indulgent night cream. Frankel even goes as far as to say it "looks, feels, [and] smells just like a $500 cream." Her declaration makes the Midnight Cream an immediate "add to cart" because it's rich, creamy, and hydrating skin goodness is available for less than $40.

L'Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss ($16)

This in-shower toning gloss is a dupe for prestige glossing treatments that go for six times the price. We're big fans of this treatment because it makes you feel like you brought the salon to your shower, reviving dull, lackluster color in as little as five minutes. The coconut oil-infused formula works to hydrate and deep condition while it tones and corrects, because glossy color means nothing if your hair looks dry and brittle. Select one of the 16 shades, from auburn to bronde to deep black, to enhance your colored hair, or use the clear formula to add some much-needed colorless shine.