How Switching to Red Lipstick Was My Power Move

POPSUGAR Photography | Joel Barhamand
POPSUGAR Photography | Joel Barhamand

I must have over 100 lipstick tubes stashed in my bathroom, on my dresser, in several purses, and in my desk drawer. Every single one of them is a flattering-but-neutral pink, sheer berry, or nude. It's not that I don't like red lipstick. As someone who's worked in the beauty industry for well over a decade, I've drooled over crimson lips on the red carpet, at fashion shows, and even on my peers. As someone with access to leading makeup artists and a bounty of products, you'd think I would have found at least one red lipstick bullet that looked great on me. But I never did — until now.

Revlon's Love Is On Lipstick is universally flattering. I took that as a challenge. When I tried it on, I finally got it: red lipstick is a game changer. If you've ever wished you could be a red lipstick girl but felt it was too bold, it was too high maintenance, or you couldn't pull it off, do me a favor: try it. And read on to see how the right tube may be your new lucky charm.

My Transformation

My Transformation

Any time I’ve tried red lipstick, it has been with ambivalence, because I've always had the same disappointing results. I'll get excited about the color in the tube, try it on, feel dissatisfied or insecure about how it looks, and then rub it off. This time was different. Finding a new, universally flattering red lipstick made stepping out of my comfort zone easier — the shade boosted my complexion and my confidence as soon as I put it on. The alluring color was perfect for my skin tone. Texture wise, the lipstick felt smooth, moisturizing, and impressively weightless.

I also noticed that the playful packaging said “I attract love” in six languages. As someone who loves traveling and was recently in France and Mexico for happy occasions, this made me think about how love and attraction are truly universal. And it inspired me to take on an experiment: I would wear this lipstick for a week and see how I felt and how people reacted. I figured it was a bold move, so something had to happen, right? Here goes nothing!

Winning Over Strangers

Winning Over Strangers

I expected to feel a little self-conscious leaving the house wearing red lipstick — I was totally out of my comfort zone. But from the moment I put this lipstick on, I felt really polished and strong. I carried myself differently. I think people noticed the confidence I projected because I saw a few people smile or look up as I walked down the street.

I went into my local coffee shop and made small talk with the guy ahead of me in line. When it was my turn to order I was psyched to find out that he had paid for my chai latte. OK, that never happens! Somehow this transformative lipstick put a positive spin on my outlook and body language, and in turn people were drawn to me. Even strangers. I felt like I was using The Secret in lipstick form and the world was mine for the taking, one free beverage at a time.

Lucky in Love

Lucky in Love

A night out with my boyfriend was the true test. I’ve always opted for more neutral lipstick on dates, and my boyfriend seemed to prefer it, too. Or so I thought. He had never seen me wear red lipstick before and immediately commented that he thought the lipstick looked great and that I should wear it more often. It got us both in the mood for a more special occasion. Instead of hitting up one of our usual go-to neighborhood spots for dinner, we ventured out to a trendy new restaurant I’d been dying to try.

The passionate red shade and seductive fruity and floral scent took my regular date night to the next level. If you ever feel like you need a lucky charm for a romantic evening, consider taking a chance on red lipstick as a finishing touch.

Who Needs a Power Suit?

Who Needs a Power Suit?

Wearing red lipstick at work was a huge change, since I typically wear a very sheer pink in the office. But I had an important meeting on my calendar and despite being prepared I felt really anxious. I reached for the red lipstick that had become my new confidence booster and put it on at my desk with a compact. When it came time for me to speak up, I felt assertive and poised. Not only did I look good for my big meeting, but I was empowered to guide the conversation in a positive and productive way.

The power to attract love and positivity all with one little tube? Let’s just say I’ve set aside some real estate for this bullet in my makeup bag.

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