ColourPop Is Creating an Epic Collection With a Huge Influencer
The developers at ColourPop have to be some of the hardest-working folks in the beauty biz; it seems like every other week the fast-acting label drops some sort of hype-worthy collection. The latest is with vlogger Shayla Mitchell, aka MakeupbyShayla. Although we don't know much about the imminent collection, we can say it looks absolutely epic.
The influencer teased the collaboration on her social accounts, first sharing an image that shows her absolutely working it in a look that includes ample gold highlighter, some shiny neutral lip gloss, and a jet-black smoky eye. (Lest we forget her perfectly groomed brows.) It makes us hope that some or all of the products on her beautiful face will be part of the official lineup.
We also want to note that Shayla's hands are covered in a black liquid, and the background of her portrait is the same shade. We are sensing a theme here and hope the overall color scheme of the products is as dark and moody as the image above suggests.
The brand also released the video below, which mostly features Shayla in silhouette. We can't really see what's on her face since it's shadowed, but either way, we'll gladly purchase everything and anything the blogger wants to sell us.
This isn't the first time Shayla has fronted a major campaign. Back in 2017, she joined forces with Maybelline and Manny Gutierrez to promote the Colossal Big Shot Mascara ($7). We're so excited that she snagged another deal this year — let's keep it going!
We reached out to ColourPop's reps for more information, and we will update this post as it comes in. You can shop everything in Shayla x ColourPop when it drops on the brand's site on April 27.