The "Twilighting" Hair Color Trend Is Going to Be Huge This Year — Here's Why

"Twilighting" sounds like something you'd get from putting Edward Cullen and Fenty Beauty's Killawatt highlighter in the same deliberation room, but alas: it's actually a cool new hair color technique — and it's about to blow up this year. (Sorry, Twihards. We don't make the rules.)

Still, the trend is equally enchanting: "Twilighting is a brunette shade with warm undertones, meaning the color reflects golden hues," said Karissa Schaudt, colorist at Maxine Salon in Chicago. (She also adds that, while the technique is intended for people with a brown base, because the color's "objective is to accent a single process," it can be re-created on blondes and redheads as well.)

"You'll be seeing a lot of this look in 2020 because it's a low-maintenance color that will carry from season to season," said Schaudt. "It grows out seamlessly, but a touch-up every 12 to 16 weeks is necessary so it doesn't grow into an outdated ombré. It just gives a basic brown hair color a touch more dimension."

As for what to ask your colorist when you book an appointment: it's simple. "The look is achieved by painting a few gilded balayage pieces throughout, in addition to foiled 'babylights' placed around the hairline and a couple inches into the fringe or hairline to keep it looking current but uniform. The balayage is focused toward the back of the head and concentrated on the mid to ends of the hair to maintain a natural effect."

Keep scrolling ahead for our favorite takes on the "twilighting" hair-color technique — because there's something strangely poetic about a dye job that's super uncomplicated and yet vaguely reminds you of a vampire that falls in love with a mortal.

Jack Howard