Watch Wells Adams Make Lipstick and Further Prove He Is the Perfect Man

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Bite Beauty has begun rolling out videos with the hashtag #HotGuysMakingLipstick, and for its first, the brand has enlisted The Bachelorette alum Wells Adams. It's not uncommon for members of Bachelor nation to get in on that #sponcon — look at all those teeth whitening and Sugar Bear hair gummy ads — but this is one we can swoon to on repeat.

The concept is simple: Bite invites hot guys into its factory, and you get to watch them swirl together the ingredients of your lipsticks. Adams has chosen a festive, bright red base with gold flecks — which kind of reminds us of Sarah Hyland's 2018 Emmy's lip look. Some parts are slow-mo. All parts are just plain sexy.

Watch Adams create a tube of Bite Beauty's newest launch, the Crystal Creme Shimmer Lip Crayon ($24), ahead.