Haim is back with another memorable music video. While the group's previous music video for "Summer Girl" saw Alana, Este, and Danielle Haim confidently strutting around Los Angeles, their latest one is decidedly more vulnerable.
Directed by Paul Thomas Anderson, the "Now I'm in It" video primarily follows Danielle as she abandons her daily routine and is carried off by her sisters into a car wash. Following the emotional car wash montage, however, Danielle emerges seemingly refreshed and ready to take life on again.
now i’m in it is about going through it.— HAIM (@HAIMtheband) October 28, 2019
a depression. not leaving the house type of shit. for my sisters and i, there have been times in our lives where we have felt like we are stuck in a dark hole. pic.twitter.com/8oaJfYPYsC
"Hope this helps anyone who is in it right now."
In a Twitter thread, Danielle said "Now I'm in It" deals with issues of depression and "going through it," which she and her sisters have all experienced. She said, "The track is chaotic — like my mind when I'm spiraling . . . but every time I've been depressed — it takes me accepting that I need help, to start to get out of it." Danielle aded, "Be nice to yourself and thank the ones around you that help u everyday. Hope this helps anyone who is in it right now."