Stella Artois's Latest Ad Will Have You Ditching Your Cosmo and Abiding by The Dude
If you thought Avengers: Infinity War was an ambitious crossover, wait until you see Stella Artois's latest Super Bowl ad. The brand has teamed up with its longtime partner, Matt Damon's Water.org, to bring back two radically different, iconic characters for the sake of their Pour It Forward campaign. Sarah Jessica Parker and Jeff Bridges don their Manolo Blahniks and jellies once again — respectively, of course — to bring Sex and the City's Carrie Bradshaw and The Dude from The Big Lebowski back to "Change Up the Usual." Though it seems sacrilegious to see Carrie without her cosmopolitan or The Dude without a White Russian, it's all in the name of a good cause!
The Pour It Forward campaign works to help end the global water crisis, and for every Stella purchased until March 31, the brand will donate a month of access to clean water to someone living without it. "At his core, El Duderino would want to do the right thing. Especially when it's as easy as ordering a Stella," Bridges said in a statement. "What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact . . . and that's something The Dude would abide, man."
Parker couldn't agree more. "It is my hope that these two worlds colliding will inspire people everywhere to switch up their drink for a Stella and join us in helping end the global water crisis," she added.
It may not be how fans dreamed they would see either of their favorite characters on screen again, but we can totally get behind such a great cause! After all, it's like The Dude says: "Changing can do a little good."