The Hilarious Tactic This Dad Uses to Spend More Time With His Daughter

In an effort to spend more quality time with his daughter and limit her screen time, Bradley Herbst came up with quite the unique compromise: if she uses her cell phone while they're on the way to school together, he'll embarrass the teen by walking her into school wearing a hysterically outrageous costume. This is pretty darn genius, if you ask us — so genius, in fact, that he's going viral for his one-of-a-kind scheme.

Every morning, the crafty Florida dad chooses a getup from his seemingly endless collection that includes everything from Elvis to a Chippendales dancer — yes, really. Before hopping in the car for their commute, the father and daughter snap a few hilarious photos together, complete with the teen serving up the sassiest side-eye we've ever seen. He uses Facebook to document his efforts, which recently caught the attention of the Today show, sending the father-daughter duo into internet superstardom.

Ahead, catch a glimpse at some of Bradley's most chuckle-worthy snaps from their morning tradition, which is probably the most creative example of father-daughter bonding we've ever encountered.