This Ad Goes Out to All the Star Wars-Loving Parents Out There

You came of age during Star Wars, so it's understandable you want to pass on the Force-loving legacy to your kids, right? But what if they want none of it? That's the crux of this bittersweet Toys "R" Us commercial, which features a die-hard fan trying desperately to share his interests with his only daughter, from the time she's a colicky baby all the way into her angsty tween years.

So, before you give up on getting your kids to join you at the movie theater when The Force Awakens premieres, watch this bittersweet commercial and have faith that they'll come around.