Kraft Created Unicorn Macaroni and Cheese, and We've Fallen Under Its Spell

What is it about changing the shape of everyday food that makes it all the more delicious? Turn regular Reese's cups into Easter egg or Christmas trees, and I'll eat them right up. Serve heart-shaped pancakes at brunch, and watch them disappear. The great minds behind Kraft macaroni and cheese know this strategy better than almost anyone, and they've found another recipe for success through unicorn pasta.

Thanks to focused foodies like Instagram user @thetastyturtle, Kraft fans now know about this latest unicorn mac 'n' cheese ($1) creation. I remember eating my way through gooey Spongebob-themed pasta as a kid, so I can only imagine the excitement surrounding the magical unicorn, star, and rainbow shapes in each of these new boxes. Plus, Kraft promises no artificial dyes, preservatives, or flavors make their way into the pasta's cheesy goodness. Can you blame me for falling under its spell? Pick up a box for your own herd at Target, Walmart, or Amazon.