Skip Nav
'90s-Inspired Music Festival Style

POPSUGAR / paid for by / Unbreakable Kimmy Schmidt

Feel like the fashion crowd is trapped in another decade? We partnered with Unbreakable Kimmy Schmidt to highlight how the '90s have influenced the music culture and to consider how Kimmy would react to festival fashion.

While music festival fashion often leans toward a '70s hippie vibe, recent years have shown a comeback of trends from a decidedly different era: the '90s. The decade of clear backpacks, Blossom-style bucket hats, and Sun-Ripened Raspberry body lotion is back in a big way. So, whether you're a first-time outdoor festivalgoer like Kimmy Schmidt or a seasoned pro, get ready to rock out while rocking these classic '90s looks that say you're living your best so-called life.