The 1 Piece Emily Schuman Would Buy From Her New E-Commerce Site

"There are so many denim brands out there that the options can be overwhelming. I think what people are really craving in an online store is to have someone they trust curate the best of the best. For me, there's no better denim label than Mother. I'd never been much of a jeans girl until I discovered them, and somehow each and every style is flattering. They're an investment, but I think it's much more important to invest in a high quality pair of jeans that you feel fantastic in instead of having a closet full of mediocre options."

Emily wears Mother Denim The Stunner Zip Ankle Step Fray Jeans ($220)

"I approached our clothing selection in a wholistic way so people are able to shop for a variety of occasions. Whether you're looking for a pair of leggings to run errands in, a dress for a special event, a comfy, wear-anywhere jumpsuit, or a pretty blouse for work, we have a great selections of essentials."

Emily wears Cupcakes And Cashmere Deven Jumpsuit ($130)

"The nesting bowls. They feel artisanal and unique, but at a great price point. I found these after doing tons of research online a couple of years back when we were hosting our first Thanksgiving. I wanted to find servingware that felt special, but without breaking the bank, and it was pretty much impossible to find. The sizes are ideal for throwing a dinner party. I put my spaghetti bolognese in the largest one, a Caesar in the middle size, and garlic bread in the smallest bowl."

Emily wears Cupcakes And Cashmere Steele Dress ($105) with the Liam Ceramic Bowls - Set of 3 ($150)

"We've taken a very deliberate approach to changing our brand from strictly a content business into a multifaceted company, but I feel a large part of that success has to do with our background and previous work experience. I didn't have any initial goals for Cupcakes and Cashmere in 2008, but my husband and I both come from the advertising/media industries, and once we noticed trends with our audience and content, we realized there was an opportunity to explore a new business and effectively monetize our traffic."

Emily wears Twenty Sloan Slub V Neck ($60) and Donni Charm Donni Poppy Bandana ($66)

"Once the influencer space began to mature, we felt there was an overabundance of voices and wanted to find new ways of carrying our brand into new channels. This began with design collaborations with established companies, providing some legitimacy for our small brand, which then paved the way for expanding into our own product lines. We've never taken the quick or easy money, and while advertising trends come and go, we've try to build a company with diversified revenue, so we're buffeted against shifts in the market."

Emily wears Dress The Population Mina Dress ($208)