Women Are Demanding Clothing in Bigger Sizes on Instagram — and It's Working
Blogger Sarah Chiwaya, the face behind Curvily, doesn't only promote body diversity on a daily basis, she also started a movement on Instagram. Encouraging women to upload photos of clothing they love but want to see in bigger sizes, Chiwaya started to regularly hashtag #PlusSizePlease in April of 2014.
Since that time, 1,200 photos have been 'grammed using #PlusSizePlease, begging retailers like Zara, H&M, and River Island to create their designs in a wider range of sizes. The very first piece Sarah fell in love with was a caged midi skirt from Tibi that didn't quite fit.
"I was at Saks for a fashion event, and I saw a perforated leather midi skirt from Tibi that was calling my name but did not come in my size. I still loved the look of it and snapped a pic for Instagram. When a follower asked if it came in plus, I responded 'Sadly, no :( #plussizeplease," she explained to BuzzFeed.
The rest, as they say, is history. Read on to see plenty of times women have employed the hashtag to appeal to their favorite brands, hoping the labels listen up and fulfill as many requests as they can. Seems like a missed opportunity if they don't, huh? Whether shopping in stores or online, Chiwaya insists, "PlusSizePlease works best when you use it and use it often."