This Isn't the Abercrombie & Fitch You Knew in Middle School, It's Better
Somewhere along the way, we grew out of that Abercrombie tees and hoodies phase, but the brand is on a mission to get back into our lives. After a bit of rebranding, A&F released a new campaign that highlights the fact that we don't need its big, bold logos to define ourselves. The beautiful, elevated images show no signs of that moose icon and instead include cozy Autumn separates, like warm, snug sweaters.
The company revealed it's placing a greater emphasis on personal style and versatile basics, noting that everyone has a sense of what pieces work for them. Scroll ahead to watch a video about the rebrand, then check out all the new imagery. You'll want to make note of all the pieces to add to your holiday shopping list.