Sports Illustrated's Swim Issue Will Feature Nonmodels in Bikinis For the First Time

Swimsuits For All | Ben Watts
Swimsuits For All | Ben Watts

Ashley Graham's had a longstanding relationship with Swimsuits For All, a retailer that offers trendy suits in a wide range of sizes. And since the supermodel covered 2016's Sports Illustrated Swimsuit issue, it's about time she brought the two brands together.

Ashley stars in Swimsuits For All's new "Every Body, Every Age, Every Beautiful" ad, which is notable enough thanks to its vibrant backdrop: the buzzing streets of Puerto Rico. But it won't take you long to realize the campaign is filled with women who aren't models at all — and it's got a spot in the new SI magazine. This will be the first time that Sports Illustrated has featured everyday ladies living it up in their bikinis and one-pieces, no contract or fashion resume required.

The bonus is, if you love the designs featured — including a white lace-up number Ashley already psyched us up for on Instagram — you can shop the full Ashley Graham x Swimsuits For All range online. Everything's available now in sizes six to 22. Read on to get inspired by the beachside party that everyone is invited to.

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