The 20 Best Target Swimsuits to Scoop Up This Season
If Target is your one-stop shop for everything from chic furniture to affordable (and stylish) clothing, you're in good company. Our editors peruse the retailer's new arrivals section incessantly, both because it's part of the job description and because it's constantly unveiling highly covetable pieces across all categories. The brand's swimsuit offerings are no exception; the Target team's seemingly been working overtime to deliver A+ pieces that everyone will love, such as O-ring and strappy designs for trend enthusiasts and triangle tops and sporty one-pieces for those who err towards timeless silhouettes.
Overwhelmed by all of the options? That feeling is justified; there are quite literally hundreds on the brand's site, and many of them are selling out fast. So to help you curate this summer's swimwear lineup, we put hypothetical blood, sweat, and tears into compiling the 20 best Target swimsuits of 2023. Whether you're looking for a floral bikini, a sexy cutout style, or a full-coverage one-piece to chase around little ones in, there are plenty of covetable options for you ahead. Click on your preferred style below to jump straight to it, and happy swimwear shopping.
Or keep scrolling to check out the complete guide of our favorite Target swimsuits of the season.
Best V-Underwire Bikini
V-neck underwire bikini tops are seemingly one of the hottest swimwear trends of the moment, and many high-end brands are selling their takes on the style for upwards of $100. This one is equally chic and comfortable, according to one of our editors who put it to the test. For more, read her complete review of the Shade & Shore Underwire Bikini Top.
Editor Quote: "I generally find bikini shopping stressful, especially if I'm new to the brand and unsure whether its swimwear runs true to size, small, or large. In this case, though, choosing my size in this bikini top was a breeze because you simply select your bra size. It was refreshing to confidently click 34C rather than nervously settle on 'medium.' I felt more assured that it would fit, and it does — perfectly." — Marisa Petrarca, contributing editor, Commerce
Best Floral Bikini From Target
This bikini top is new, yet it's already popular among Target shoppers, evidenced by its nearly perfect five-star rating. Reviewers appreciate that it's adjustable and that the colors are "vibrant and really pop" and say it's "durable and easy to wash." (The brand recommends hand-washing it, but one reviewer noted that it held up well in the washing machine.)
Best Wrap Bikini From Target
This wrap bikini top evokes retro vibes, perfect for those who've binged "Daisy Jones & The Six" and feel inclined to overhaul your wardrobe with '70s-inspired wares. Complete the look with the Side-Tie Adjustable Coverage Ultra High Leg Bikini Bottom ($15) and the Side Cinch Swim Cover-Up Skirt ($18).
Shade & Shore Longline Keyhole Halter Bikini Top
We love how this swimwear combo combines a classic halter style with a trendy strappy bottom. It comes in four colors: black, orange, hot pink, and black, and the top comes in bra sizes, which makes finding your perfect fit seamless.
Best Smocked Bikini From Target
Love soft and stretchy smocking? This bikini's your perfect match, especially if you want something a bit sportier than your typical string bikini top. Case in point: one reviewer who gave it five stars wrote: "I can move freely and be active without risk of a wardrobe malfunction," while another penned that it "stays in place during water activities."
Best Puff-Sleeve Bikini From Target
Traditional bikinis are great and all, but there's no denying that this puff-sleeve design is special with its dainty puff sleeves and twist front. Plus, it can probably double as a crop top in a pinch.
Best Ruffle Bikini From Target
Level up your bikini game with a little texture. This one features lettuce frills on the upper trim and a crisscross tieback for an adjustable fit. It's a great option for brides-to-be and looks so good with the Faux Sarong Skirtini Bikini Bottom ($24).
Best Underwire Bikini From Target
This bikini has it all: shirred detailing, a tie-front, and a little cutout in the center. Shoppers deem it a great option for those with larger chests because it provides great support.
Best Designer Swimsuit From Target
Felisha Noel is the designer behind the womenswear label Fe Noel, known for its lively prints inspired by her Grenadian heritage. As part of Target's spring designer collection, she recently unveiled a new limited-edition collection with the big-name retailer, and this bralette bikini and high-waisted bottom are among this season's pieces. One of our editors scooped it up and wrote about it; read the complete review of the Fe Noel x Target Asymmetrical Metallic Cut Out High Leg Cheeky One Piece Swimsuit.
Editor Quote: "I have long been a fan of Fe Noel's swimwear, particularly because of the bold prints that stand out by a mile on the beach. Being able to get my hands on a set at a more affordable price point via the Target collaboration is clutch for summer. And even though I've shied away from high-waisted silhouettes in recent history, I wore this suit all day to test the comfortability, and it made me feel secure, without cinching too tight at the stomach." — Sarah Wasilak, senior fashion editor
Best Bandeau Bikini From Target
If you like alternating between straps and no straps, this bikini has a removable halter strap to change the look. It comes in two striped patterns in teal and yellow and two monochromes: blue and pink.
Best Cutout One-Piece Swimsuit From Target
This eye-catching one-piece swimsuit features statement cutouts, a high-leg cut, and a cheeky silhouette. But above all, our favorite thing about it is its metallic bronze finish, which makes it look so much more expensive than it actually is. It's an editor favorite, too. For more info, read our complete review of the Fe Noel x Target Asymmetrical Metallic Cut Out High Leg Cheeky One Piece Swimsuit.
Editor Quote: "My bust is on the bigger side at a 32DD, so finding swimwear that's flattering and supportive is not the easiest feat, especially one-pieces. This shimmery bronze color is something I've been hunting down for a long time, so I had incredibly high hopes that it would fit, and boy did my dream come true. This one piece in a size small not only fits like a charm, but it's so flattering." — Anvita Reddy, assistant editor, Commerce
Best Lace-Up One-Piece Swimsuit From Target
If you can't get enough of the color pink right now, a) you're not alone, and b) this one-piece might be your perfect match. The lace-up details in the front give it a little spice without being overtly risqué.
Best Modern One-Piece Swimsuit From Target
This one-piece features the silhouette of a classic one-piece swimsuit with a unique style. This design features scrunchie-like straps on the shoulders and across the back.
Best Tie-Shoulder One-Piece Swimsuit From Target
What's not to love about this swimsuit? It boasts a lively all-over floral print and tie-shoulder straps for style and an adjustable fit. Hurry if you want it, though; it's selling fast.
Best O-Ring One-Piece Swimsuit From Target
O-ring swimwear is equally as buzzy as V-underwire bikini top, and we're loving this unique take on the trend, featuring not just one ring but two, just 'cause. The adjustable crisscross tieback closure is not only admirable for fit reasons, but it's also really pretty.
Best Scalloped One-Piece Swimsuit From Target
Scalloped detailing is timeless, and this one-piece is no exception. It has a plunge neck yet still gives coverage with sewn-in cups and a full bottom. It comes in green and black, but you probably won't regret purchasing both, per reviewers. "It is absolutely my favorite swimsuit ever," one person wrote. "Plenty of support in the belly and boob areas. So flattering in every area. Seriously in love with this suit. I bought the green but will also be purchasing the black if it comes back in stock."
Best Backless One-Piece Swimsuit From Target
The swimwear brand Cupshe isn't a Target exclusive, but it's carried on its website, and its designs have great reviews among shoppers. This is one of our top choices because it's stylish, adjustable, and fairly priced, featuring flattering ruching and removable cups. Plus, it comes in six colors: black, light pink, blue, purple, red, and green.
Best Rash Guard From Target
Cupshe Short Sleeve Rash Guard Zipper Front One Piece Swimsuit ($37, originally $40)
Who says rash guards can't be chic? This one certainly is with its retro-inspired floral pattern and muted colors. Obviously, it's meant to be photographed.