POPSUGAR: Your campaign has caused conjecture that this is the year when plus size truly goes mainstream. Do you see that happening? What do you hope will come out of this moment in the spotlight?
Ashley Graham: I’m so happy to be the face of the #CurvesInBikinis campaign because it’s a real achievement in curvy-girl history. Finally the industry is recognizing what many of us have always known: curves are sexy. I hope this sparks more momentum for women to flaunt their curves, whether it’s at the pool or while on vacation or as part of a major ad campaign. The world is ready to see more curves in bikinis!
PS: Sports Illustrated also revealed that a plus-size model got a spot in its "rookies of the year" editorial. So, when do you think we'll see plus size on the cover of the Swimsuit Issue?
AG: The response to this ad has been overwhelmingly positive, not just from women but also from men who love to see curvy women in string bikinis. People are starting to realize how sexy curves are, and I think there is a huge desire to see more. I’d love to see more plus-size women in Sports Illustrated and myself on the cover for next year!
PS: After this, what would be your dream campaign to land?
AG: Doing a major makeup campaign!
