We Got to Sample Lay's Top-Secret New Chips, and the Verdict Is In
Every year, Lay's crowdsources new flavor ideas to add to its lineup of classics, and this year, the brand is doing something even more exciting: a flavor swap. You'll be able to put your own taste buds to the test and help determine which flavor will win between the classic and the new version — for example, in the cheese flavor swap, Lay's Cheddar and Sour Cream chips will battle against a new cheesy flavor. All the new flavors hit retail stores on Feb. 8, but we got to taste them ahead of the release. The only catch is . . . they were in mystery packaging as the official names haven't been released.
While all were intriguing (Garlic parmesan? Tabasco? Herb chicken?), one bag in particular — known to us as flavor number six — stood out above the rest, and our guess is . . . steak. "Worcestershire sauce," "liquid smoke," and "meat" were some of our tasters' (aka co-workers') descriptions used to identity the chip, and while the exact flavor is unclear, there's no doubt that this is a grill-inspired variety. The salty, smoky flavor is intense and might not be the best snack option for vegetarians, but if you're a serious steak-lover, you'll want to give them a try.