Skip Nav
Good Bones
Why You're Going to Fall in Love With HGTV's Good Bones
Affordable Decor
Here's What You Can Get For Under $100 When You Shop Ikea Products on Amazon
Celebrity Homes
You'll Shout "Bravo!" When You See RHOC Meghan King Edmonds's House

When Are You Too Old to Shop at Ikea?

Here Is the Age You're Officially Too Old to Shop at Ikea


A new study conducted by Earnest looked at the spending data from 43,000 people and discovered some interesting insights into how people's home decor and spending habits change over time — specifically when it comes to shopping at that ultimate of affordable home stores: Ikea. Check out the biggest takeaways below:

  • 24-years-old is prime Ikea time: this optimal Ikea shopping age continues for about a decade.
  • 34 is the year shoppers officially outgrow Ikea: Around this age, pricier stores like CB2 and West Elm become popular.
  • The early 30s mark the move to better quality stores: the average Crate & Barrel customer is 31 and the average Williams-Sonoma shopper is 33, the study found.
  • Shoppers in their 40s Frequent a range of stores: Restoration Hardware is finally affordable while Pier 1 Imports becomes a favorite and Home Depot satisfies this demographic's need for more practical DIY projects.

Check out more shopper stats in the graphics below.


Image Source: Earnest
Join The Conversation
Aqua-Colored Kitchen Items
What Is Woebot on Facebook?
4th of July Decorations
Home Gifts For Couples
From Our Partners
Latest Home & Garden
All the Latest From Ryan Reynolds