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When Are You Too Old to Shop at Ikea?

Here Is the Age You're Officially Too Old to Shop at Ikea


A new study conducted by Earnest looked at the spending data from 43,000 people and discovered some interesting insights into how people's home decor and spending habits change over time — specifically when it comes to shopping at that ultimate of affordable home stores: Ikea. Check out the biggest takeaways below:

  • 24-years-old is prime Ikea time: this optimal Ikea shopping age continues for about a decade.
  • 34 is the year shoppers officially outgrow Ikea: Around this age, pricier stores like CB2 and West Elm become popular.
  • The early 30s mark the move to better quality stores: the average Crate & Barrel customer is 31 and the average Williams-Sonoma shopper is 33, the study found.
  • Shoppers in their 40s Frequent a range of stores: Restoration Hardware is finally affordable while Pier 1 Imports becomes a favorite and Home Depot satisfies this demographic's need for more practical DIY projects.

Check out more shopper stats in the graphics below.


Image Source: Earnest
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