8 Up-and-Coming Brazilian Fashion Designers You Need to Know and Shop
Come Fashion Month every year, Instagram feeds are dominated by the looks in New York, London, Paris, and Milan, but it's São Paulo, Brazil's fashion scene that we should be following closely. The large South American country is home to some of the most innovative designers, marrying traditional and clean designs with postmodern cuts and patterns. This cohort of up-and-coming designers have already landed huge collaborations and impressed both Instagram style stars and fashion editors around the globe.
Osklen is a brand anchored on compromise. Each design brings together two different points of view — nature and urban, for example — to create some great patterns. The mastermind behind the collection, Oskar Metsavaht, is best known for reinventing himself — he went from wanting to be a doctor to taking on the fashion world.
The story behind Lilly Sarti is as inspiring as the clothes are: started by Lilly and her sister, the fashion line prioritizes creating memorable moments for women.
The designs that make up Lolitta's collections are said to reflect that of today's strong and independent women, so expect this to translate to solid hues, clean-cut designs, and mixed-in patterns.
The brand, named after the designer herself, is known for its clean lines and structure. Her latest collection focused heavily on dark colors and neutrals. The designer first worked under Roberto Cavalli.
Everything about Alexandre Herchcovitch screams vintage and unique. The pieces that make up his À La Garconne collection are meant to make a statement while retaining the clean lines that make them timeless. They're fun, youthful, and eccentric.
Pedro Lourenco established a name for himself at the age of 12. At the time, he debuted his own collection, taking a break and starting all over at 19. Since then, he's worked on collections with La Perla and Nike.
Going for texture and intricate designs that encourage women to feel extremely comfortable and empowered in their own skin, the Sandro Barros- and Renata Queiroz de Moraes-led collection is awe-inspiring. First working in the fashion publishing industry and later transitioning to the design side, Barros is known for his tenacity.
Having debuted his original collection in 2013, Lucas Nascimento has continued to reinvent how fabrics are used in an effort to create both modern and timeless pieces. The looks of his latest collection center on darker hues that stand out with patterns.