Jennifer Serrano started a business from the ground up with her spouse Veronica. Together they created a Latinx empowerment brand called JenZeano Designs which features cool t-shirts, decals, notebooks, and more.
It all began when they made a t-shirt and posted it on Etsy. People loved it, and Jen used the money to make more. It wasn't until the 2016 elections when she rose to fame thanks to a t-shirt she designed that read "Latina Power."
"I decided we were taking a shift and the business is going to turn it into a Latina empowerment brand," Jennifer said. Veronica left her job a year ago, and jumped in with Jennifer to work full time on JenZeano Designs.
As their customer base grew, they expanded production into stationery, sweatshirts, and jewelry. Most recently, they partnered with the Phenomenal Woman Campaign to redesign and relaunch the "Latina Power" t-shirt to bring awareness to Latina Equal Pay Day. As a result, Latinas like Eva Longoria, Iluvsarahii, Gina Rodriguez, and more wore the t-shirt on their social media.