If you ever see a zombie that doesn't look like a cocktail with a gummy brain on top, lace up those sneakers and run like the wind. pic.twitter.com/f7ziORr369
— Applebee's (@Applebees) October 1, 2018
As we officially start off the spookiest month of the year, Applebee's wants you to know that the only thing you should fear this month is not getting your hands on the restaurant's newest dollar cocktail. The restaurant is rolling out a Dollar Zombie drink, a blue cocktail made with rum and flavored with pineapple, passion fruit, cherry, and lime. Each "infectious rum cocktail" is garnished with a red gummy in the shape of a brain because, you know, Halloween. Applebee's has been on a roll lately with its offering of $1 mixed drinks. The franchise sold $1 strawberry margaritas (or "dollaritas," as they've since been dubbed) for the entire month of August shortly after promoting $1 Long Island Iced Teas and Bahama Mamas in months prior.
"Halloween is a favorite holiday around here, and we're excited to offer guests the opportunity to celebrate all month long with our new DOLLAR ZOMBIE," Patrick Kirk, VP of beverage innovation at Applebee's, said in a release. "We invite people to get into the spirit early by trying our Neighborhood Drink with an infectious taste. The only thing to fear this Halloween is missing out on this awesome drink." Dollar Zombie drinks will be available at Applebee's all month long.