Kylie Jenner Encouraged Women to Use Waist Trainers to "Snap Back," and the Internet Isn't Happy About It

By Murphy Moroney

A post shared by Kylie (@kyliejenner) on

Kylie Jenner, the makeup maven and mom to baby Stormi Webster, is facing some serious criticism for promoting waist-training one-and-a-half months after giving birth. She posted a mirror selfie to Instagram of herself wearing a waist-training band around her belly on March 20, and the internet collectively lost its sh*t.

After the Instagram post went live, the negative comments soon followed. "Complete nonsense," wrote one user. Another person jumped in, asking, "Is this even safe?" People also took to Twitter to express their frustration. One woman tweeted: "Is Kylie still advertising waist trainers (NOW POST-GIVING BIRTH) to teenage girls?! How can you be so filthy rich and still sell out for something that is so dumb and could potentially perpetuate negative body image in young girls."

Although we never support shaming of any kind, waist-training isn't the most healthy way to lose baby weight.

The photo — which is hashtagged as an ad — has a caption pushing a waist-training product for new moms who are looking to lose the baby weight. It says: "Waistgang has the BEST quality snap back products. Make sure you get your package and follow @waistgangsociety to join and keep up the journey together."

While some new mothers may enjoy the support and compression from a waist-training device, wearing one can lead to potential health problems, whether you recently gave birth or not. "Just because a celebrity promotes it doesn't mean that it's safe or that it works or that it's proven," said spinal surgeon Dr. Paul Jeffords in an interview with USA Today.

The corset-like contraption can cause a lot of issues — and they can be permanent. "It just crams all of your organs together. So over a long period of time, wearing it too much and too frequently, it can cause damage, too," explained Dr. Taz Bhatia, a health and wellness expert based in Atlanta. Opting to wear a waist-trainer can negatively affect your spine, bones, ligaments, and nerves and also "interfere with breathing or contribute to heartburn."