Is the toy aisle getting a complete makeover? Hot on the heels of Mattel's more modern Barbie comes Generation Grit — an action figure that offers more than muscles and a cool weapon. Designed by Laura Hale, the Kickstarter-funded toy teaches boys to, "show their strength through traits like empathy, kindness, resourcefulness, curiosity, and grit."
Similar to the American Girl dolls, each Generation Grit action figure comes with a book and accessories to fit their historical persona. Hale is currently a third of the way to reaching her $75,000 fundraising goal. If she raises this amount by July 2, then the action figure will be manufactured and sold in stores by the end of the year.
To learn more about the story behind the action figure, read the full story on Huffington Post.
Source: Kickstarter user Laura Hale