Pampers knows that being a mom is a 24/7 job, so for all the moms up in the middle of the night with their kids, the company wants to be the first to wish you a happy Mother's Day with a sweet 30-second video. The ad, titled "Midnight Mother's Day" because of its upload time, focuses on a dark home before sunrise and addresses all the moms up with their babies feeding, scrolling, cuddling, searching, kissing, and changing. "They might not be able to say it," the text on the ad reads. "So let us be the first. Happy Mother's Day."