You may have figured it out by now. First, we announced that Demi Lovato was the new face of NYC New York Color. Then, we shared her 12 tips for feeling like your most confident self, teasing out there was more to come from the Demi and NYC New York Color. And now, we can finally reveal that the pop star has created a line of makeup for the affordable brand!
This is not Demi's first rodeo making beauty goodies, as she already has her skin care line Devonne by Demi. But it is the premier time she has given us custom products to copy her bold beauty look — from her defined arches to her luscious lashes and flushed cheeks.
The line, dubbed Lovatics, includes four products: a 12-shade neutral eye shadow palette, lip-and-cheek stains (in four colors), a mascara, and an eyebrow pencils (in two hues). Everything launches at Target and Walmart this month.
"I actually picked the shades from the shades of makeup that I like to wear during the day," she told us. "I've been wearing makeup since I was a young girl, because I did beauty pageants, so I know a lot about makeup. When I got to do this line it was really exciting for me."
Though there are only four products in the collaboration, they are multiuse and can be worn in a minimal or intensified way. Demi relies on the makeup both on and off stage, where she's known to go makeup free and post selfies.
"When I travel, yesterday for instance, all I wore was the lip and cheek tint, the NYC New York Color Get It All Foundation Stick, and the brow pencil," she said. "That's literally all I use because I like to think that beauty comes from within. As much as I can go without it, awesome. But also, I have a side of me where I go on stage and I have to wear makeup so often that I like to know what I'm wearing. I like to pick the colors myself, and I get to have fun with it."
Keep reading to see all of the products in Demi's exciting new offering, and then head to POPSUGAR Latina where she shares her gorgeous eyebrow secrets.