12 Jovani Dresses That Prove Why the Brand Is Viral on TikTok

Published on 11/28/2022 at 6:10 PM

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Megan Thee Stallion memorably took on the role of beauty queen in a long, mermaid style Jovani dress during her "Saturday Night Live" performance of "Anxiety." Selected with her stylist, Image Architect Law Roach, the outfit was intended to symbolize the classic pageant look, and Roach knew there was no better label to work with on the design. In fact, Megan's Jovani dress featured the glamorous design flourishes that the evening wear brand is known for.

Jacob Maslavi founded the company in 1980, eventually passing the reins to his sons, Saul and Abraham. Ever since, the New York-based retailer — stocked across 2,000 stores worldwide — has become a mainstay for formalwear. Its so popular, in fact, the company created an affordable subsidiary line, JVN, with most gowns maxing out at $500. And the original brand expanded even further into the bridal market with couture-level designs that cost up to $10,000.

Jovani is recognized as one of the largest prom retailers worldwide by sites like Prom Girl and Madame Bridal, and it's ranked among the top manufacturers in the sequin dress market, according to Digital Journal's 2022 report. On TikTok, Jovani boasts more followers than the most "viral" brands among Gen-Z, clocking in at about 198K at the time of publishing.

Though shoppers aren't able to purchase dresses directly on jovani.com, they can sort through an expansive range of silhouettes to find the look they desire.

Ahead, take a look at Jovani's TikTok content, then shop some of our favorite styles available now.

Jovani on TikTok

Jovani Wedding Dress

This mermaid style Jovani wedding dress ($3,600) is available in sizes 00-14 and embraces one of the label's more classic silhouettes.

Jovani wedding dress

From

$3,600

Jovani One-Shoulder Rhinestone Chain Mail Jumpsuit

Jovani's offering extends to holiday-appropriate jumpsuits, such as this chainmail design ($455, originally $910), which is conveniently on sale for the season and comes with a trendy cutout across the chest.

Jovani Scuba Long Sleeve High Slit Gown

This white Jovani scuba long sleeve high slit gown ($680) features a retro neckline with a half collar, bell sleeves, and a leg-slit, making it a feasible bridal option for the rehearsal dinner.

Jovani scuba long sleeve high slit gown

From

$680

Jovani One Shoulder Bow Evening Gown

This black-and-white Jovani one shoulder bow gown ($500) is the perfect example of simplistic evening wear with a twist, and could be a great option for bridesmaids.

Jovani one shoulder bow gown

From

$500

Jovani Feather-Trim Gown

This Jovani feather-trim gown ($4,527) showcases the glamorous details the label is known for, such as sequins, beads, and feathers.

Jovani feather-trim gown

From

$4,527

Jovani Short Feathered Sleeve Cocktail Dress

Jovani's cocktail dresses are also statement-making, from bold color to festive embellishments. This short feathered sleeve dress ($590) is slightly fitted, and is currently available in US sizes 0-20.

short feathered sleeve dress

From

$590

Jovani One Shoulder Long Sleeve Gown

The ostrich feathers that sit on the shoulder of this Jovani gown ($700) bring it extra flair, while the high slit sets the stage for a visible shoe moment.

Jovani gown

From

$700

Jovani Floral Embellished Off-The-Shoulder Gown

Featuring crystals, floral appliqués, and pearls, this Jovani embellished off-the-shoulder dress ($2,048) is reminiscent of a magical garden, and calls for minimal accessorizing.

Jovani embellished off-the-shoulder dress

From

$2,048

Jovani Sequin Mock-Neck Feather-Trim Minidress

If you're searching for a New Year's Eve-friendly outfit, the Jovani sequin mock neck feather trim minidress ($650) makes for a memorable, moody option.

Jovani sequin mock neck feather trim minidress

From

$650

Jovani Pleated Hem Prom Dress

The pale lilac shade of Jovani's pleated hem gown ($750) makes it stand out from other neutral evening wear.

Jovani's pleated hem gown

From

$750

Jovani Lace Feather Neck Wedding Gown

While it's anything but traditional, this Jovani lace feather neck gown ($690) speaks to the glamorous bride who loves to incorporate an element of surprise.

Jovani lace feather neck gown

From

$690

Jovani Backless Butterfly Dress

Jovani's backless butterfly dress ($400) comes in both a short and long version, and incorporates trends from the early aughts.

Jovani's backless butterfly dress

From

$400