Cupcakes and M&M's Join Forces For the Latest Must-Try Flavor

We can always count on M&M's to get us excited for upcoming holidays with a new flavor, and this time around it's Vanilla Cupcake M&M's for Easter. Instagram user junkbanter spotted the new, Target-exclusive flavor in a Target ad scan for Feb. 15 to Feb. 24 on a couponing site. The ad includes the Vanilla Cupcake M&M's as well as milk chocolate Easter M&M's, which are available every year. "This white chocolate variety will be a Target exclusive when the Valentine's candy turns to Easter," the Instagram user wrote in the caption. The cupcake-flavored white chocolate M&M's will likely taste similar to the White Cheesecake M&M's that were released for Valentine's Day this year, but with more of a cake-y flavor than a cheesecake taste. Last year, M&M's released White Strawberry Shortcake and Strawberry Milk Chocolate flavors for Easter, and we have to say the Vanilla Cupcake flavor is even more exciting.