Everything You Need to Know About the Building Company With the Most Controversial Super Bowl Ad

By Perri Konecky
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Aside from the jaw-dropping overtime moment we saw this year, many would argue that the commercials are the most exciting part of the Super Bowl. However, with everything that has gone on politically in our country over the last few months, Fox said all ads must refrain from sending a political message. One ad in particular was deemed "too controversial" to appear in its entirety during the game because it showed a mother and daughter attempting to immigrate to the United States.

84 Lumber, a building materials company based in Pennsylvania and the creator of this advertisement, was only able to air the beginning portion of the ad, cutting out the actual wall from the story. Although the ad is incredibly emotional, it's the portrayal of President Donald Trump's executive order to build a wall between Mexico and the United States that drew up a lot of criticism. While some people saw the advertisement as a promotion of illegal immigration, others applauded the company's message that appears at the end, "The will to succeed is always welcome here."

The controversial ad has since gone viral after viewers were directed to the 84 Lumber website to see the full story of this mother and daughter's immigration journey, which can be seen in the video above. The emotional ad has left many wondering who this company is. Check out some interesting facts about 84 Lumber below.

  • 84 Lumber supplies building materials to building professionals, commercial contractors, home builders, or anyone looking to do the job themselves. It sells over 10,000 products for every step of your remodeling project. In addition to having stores across the United States to pick up your products, the company offers installation services for projects including framing, insulation, windows, roofing, drywall, and more.
  • Currently, it has more than 250 stores across 30 states and is planning on opening more stores this year. 84 Lumber has more than 5,000 employees across the country.
  • According to the company's website, 84 Lumber is nationally certified as a woman-owned and operated business through the Women's Business Enterprise National Council.
  • The company's owner and CEO is Maggie Hardy Magerko, a Trump supporter, yet she didn't intend for the commercial to evoke such polarized political views.
  • She told The Wall Street Journal, "Even President Trump has said there should be a 'big beautiful door in the wall so that people can come into this country legally.' It's not about the wall. It's about the door in the wall. If people are willing to work hard and make this country better, that door should be open to them."