This Boy Is Obsessed With the Baby on His Diaper Packaging and We Can't Handle the Cute

Sixteen-month-old Ben found an unlikely doppelgänger on a bag of diapers last week, and the pair — though one is a printed photo — has become inseparable. His mother, Rose Bennett, told BuzzFeed News that she bought the bag of diapers on an emergency trip to Walmart when they didn't have Ben's usual size. Not only did Ben notice the different bag, he pointed to the little boy pictured on it and said, "Ben!"

Although she tried to explain to Ben that the boy on the diaper bag isn't him, he isn't convinced. Bennett says this is the first time Ben has seen a non-white baby on packaging: "It shows representation really matters. He doesn't have that reaction to any other brand, any other toys, anything else." Since their adorable meet-and-greet, Bennett has posted photos to Twitter of Ben cuddling with the diaper bag, and the tweet has gone viral.

See the first tweet above, and a hilarious follow-up to the original below.