Equinox's New Campaign Is Giving Commitment a Whole New Meaning

Updated on 1/4/2016 at 3:56 PM

Equinox is known for pushing the envelope with its New Year ad campaigns, and this year is no different. The brand's 2016 campaign, similar to the provocative and compelling campaign from 2015, represents an overarching theme: commitment.

"Equinox is about commitment, we are obsessed with it, and we challenge our members to know who they are and what they want," said Carlos Becil, Equinox's chief marketing officer. The brand recruited renowned fashion photographer Steven Klein for the project, which addresses socially relevant issues including activism, sexuality, lifestyle choices, and women's rights. Keep scrolling for a look at the ads, and prepare to be inspired.

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Equinox's New Campaign Is Giving Commitment a Whole New Meaning

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