Now that Alaska Airlines and Virgin America are officially considered a single airline by the FAA, Alaska is one giant step closer to completing the merge. Though Virgin America's name and logo will be retired by 2019, travelers can expect to see many of their favorite brand elements integrated throughout Alaska's transformation.
Since acquiring Virgin America in 2016, Alaska Airlines has already undergone several changes, including an addition of 82 new routes, which is the most West Coast nonstop destinations of any airline. But that's only just the beginning. As we bid farewell to Virgin America, we welcome a new and improved Alaska Airlines.
Here's what you can expect over the course of this year:
Keep checking in as we continue to add exciting updates!