Bye-bye Millennial Pink, it was nice knowing you. There's a new color taking over our lives: Gen Z Yellow. If you haven't realized it yet, shades of this sunny color are all over campaigns, products, and designs. Why? This generation absolutely loves it. But how has it become so huge? A lot of experts point to strategic marketing and the bright hue giving people the opportunity to make a bold statement. Whatever the reason, it's truly having a moment, and we are going to embrace it.
We created your ultimate guide to the best fashion, home, beauty, and tech products in Gen Z Yellow. From a miniature hairdryer to fuzzy slippers, everything is a bit more intriguing when soaked in this vibrant color. Shop through these coveted items, and treat yourself. All the cool kids are doing it.
These comfy Birkenstock Essentials Arizona Slide Sandals ($40) are a weekend essential.
Put this Crosley Cruiser Deluxe Portable 3-Speed Turntable ($70) in your family room.
Lunch will be vastly improved by this EKOBO Bento Box ($24).
You can't go wrong with these Vans Old Skool Butter Yellow Sneakers ($60).
This The Molly Printed Headband ($28) will be the cherry on top of your outfit.
We like the top handle on this Topshop Simi Barrel Bag ($52).
Wow, we need these UGG Fluff Yeah Genuine Shearling Slippers ($100) in our lives.
This LikeMindedObjects UO Exclusive Desk Lamp ($300) will be a chic addition to the office.
Throw on this cool Sandy Ting Cotton Bucket Hat ($13).
How cute is the World's Smallest Hair Dryer ($15)?
Wear these happy Mimic Suede Heels ($109) to work.
Get these BaubleBar Fiona Huggie Hoop Earrings ($23, originally $38) before they sell out.
This EDAS Yshaia Shoulder Bag ($298) carries a considerable number of items.
Invest in these Beats Solo3 Wireless On-Ear Headphones ($200).
These Intentionally Blank Tula Clog Sandals ($149, originally $189) look cute with both jeans and dresses.
This Fujifilm Instax Mini 8 Instant Camera ($64) would be a great gift.
Our editors love this Eos Active Lip Balm Sphere in Lemon Twist ($3).
Put your hair up with these Solid Yellow Scrunchies ($7, set of two).
This English Factory Swiss Dot Smocked Maxi Dress ($115) is so pretty.
Cuddle on the couch with this Nordstrom at Home Kennebunk Bliss Plush Throw ($40).
We're buzzing over these Vital Visitor Bee Earrings ($12).
Wear this on-trend Senreve Coda Leather Belt Bag ($445) like a crossbody.
Pair this H&M Ribbed Bodysuit ($18) with jeans.
This Fjällräven Kånken Water Resistant Backpack ($80) is a cult favorite.
Keep dry in these Hunter Original High Gloss Waterproof Boots ($150).
We dig the vintage look of these Reclaimed Vintage The '89 Slim Tapered-Leg Jeans ($51).
This H&M Cable-Knit Wool-Blend Sweater ($60) is perfect for Fall.
Travel in style with this Off-White Arrow Hard Side Trolley Wheeled Suitcase ($1,000).
This Sosken Harley Jacket ($120, originally $398) is an awesome deal.
Don't you adore these BaubleBar Laniyah Tassel Statement Earrings ($44)?