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Most Innovative Beauty Products of 2017

These Essential 12 Beauty Products Just Got Insanely Cool Makeovers

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One of the most fun things about beauty is that it's always changing. Just when you think something can't possibly get better, along comes some weird, wild, wonderful new way to get your pretty on. And we're currently experiencing a boom in innovation. New formulas, ingredients, and textures mean it's never been a more exhilarating time to be a beauty-lover.

Whether it makes your life easier, gives you a new perspective on a product you've never considered, or just makes you wonder how the heck they did that, these are the best new products you need to know. Prepare to be amazed.

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