The Business of Being Patrick Starrr Is a Lot More Complex Than You Think

Patrick Starrr does things differently.

For starters, you won't catch him participating in internet catfights. (Although, an occasional subtweet isn't out of the question.) He's not hawking out his name to every brand on the planet. And in a beauty industry with a culture that thrives on what's happening now, how to be relevant at this moment, and who's hanging with who, Starrr is focused on the big picture: the future of his career.

Starrr, originally born Patrick Simondac, 28, is an Orlando, FL, native, Filipino-American, and one of the biggest beauty content creators in the industry, known as one of the first "men in makeup" on YouTube. While many influencers of his tenure — he's been filming beauty tutorials since 2013 — might be growing more quickly, his goal isn't to win the influencer rat race. It's to outlive it.