In the early 2000s, it was all about
celebrity fragrances. Now, A-listers
are launching brands in every market.
You've probably got multiple celebrity-
curated items in your closet, your bar
cart is likely stashed with a big-name
tequila bottle or two, and you've
definitely swiped on a lipstick (or
three) created by someone famous at
your local Sephora. In fact, where
the stars really show up — other than a
red carpet, duh — is in the beauty space.
From Selena Gomez to Priyanka Chopra
to Tracee Ellis Ross, there's no shortage
of celebrity-owned brands hitting
store shelves these days. That's why we
set out to find the formulas that are
actually worth the hype, putting
every shampoo, eye cream, and mascara
to the test to find the best option
money can buy. Sure, this month's
winners look like they belong more on
an award-show nominee list than in
your medicine cabinet, but just like
their A-list monikers, these beauty
products are complete stars in our eyes.