13 Essential Anastasia Beverly Hills Products That Every Makeup Bag Needs
The meteoric success of Anastasia Beverly Hills came at a time when women such as Cara Delevingne, Lily Collins, and, yes, Kim Kardashian were being lauded for their bold eyebrows. Started in 1997 by Anastasia Soare, the brand aimed at grooming and maintaining one's arches, as opposed to whittling them down into nothingness, as the standard had previously been.
Anastasia's initial focus was on the flagship salon in Beverly Hills, but she eventually introduced grooming products for her clients to enjoy at home. Over a decade later, the brand has evolved to include a full cosmetics range featuring strobing palettes, liquid lipsticks, and, of course, various beloved brow tools. With 20.3 million followers and counting on its Instagram page, it's definitely eclipsed many of its competitors on the platform. Though Anastasia still presides as CEO, her daughter, Claudia, has since taken over the day-to-day operations as president of the company.
People's preferences certainly differ on which brow product is best. I personally started out using the famous Brow Wiz pencil and have since moved on to the Dipbrow Pomade. There is, however, a collective agreement that Anastasia Beverly Hills is a cult-favorite brand here to stay — and continually help out our changing brows. Ahead, we've narrowed down the 13 essential items from the brand that any makeup bag deserves.
Anastasia Beverly Hills Lash Brag Volumizing Mascara
Anastasia Beverly Hills' first mascara launch in 2020 did not disappoint. The volumizing formula paired with the hourglass-shaped brush of the Anastasia Beverly Hills Lash Brag Volumizing Mascara ($25) gives you dramatic, full lashes with just a few coats.
Anastasia Beverly Hills Brow Gel
Sometimes a brow gel is all you need, especially on those days when you don't feel like whipping up a full glam look. Anastasia Beverly Hills Brow Gel ($22), however, does the job better than the rest by maintaining your desired brow shape without making them feel glued into place.
Anastasia Beverly Hills Loose Highlighter
The shine that the Anastasia Beverly Hills Loose Highlighter ($25) gives off is enough to blind you. The shimmery loose powder contains reflective, iridescent pearls that help intensify the sparkle. It comes in four shades, including our favorite, Peach Fizz, a coral gold.
Anastasia Beverly Hills Liquid Lipstick
Anastasia launched these glossy lipsticks in 2015 and beauty bloggers and makeup artists have been in love with them ever since. The matte Anastasia Beverly Hills Liquid Lipstick ($20) is packed with pigment and definitely goes on thick for a long-lasting lip.
Anastasia Beverly Hills Dipbrow Pomade
Used with an angled brush, the thicker formula of the Anastasia Beverly Hills Dipbrow Pomade ($21) sculpts more pronounced, defined eyebrows. Since it's waterproof, the pomade is the type of no-fuss product you can easily wear all day without touching up.
Anastasia Beverly Hills Brow Wiz
Many would attribute the brand's initial popularity to this teeny eyebrow pencil. The Anastasia Beverly Hills Brow Wiz ($23)
is an ultra-thin pencil, perfect for using lighter strokes that achieve a more natural brow. The product also comes in 10 different, accommodating shades.
Anastasia Beverly Hills Soft Glam Eyeshadow Palette
If there were an award for most perfect everyday eyeshadow palette, the Anastasia Beverly Hills Soft Glam Eyeshadow Palette ($42) would take the prize. It features 14 shades, ranging from mattes to shimmers, that allow you to create an infinite number of looks.
Anastasia Beverly Hills Brush #12
This might seem like a random selection, but the Anastasia Beverly Hills Brush #12 ($18) is seriously that good. The spoolie brush on one end is perfectly firm, and the bristles on the other end work nicely with the brand's Dipbrow Pomade.
Anastasia Beverly Hills Contour Kit
We know contouring can be a daunting task, but the Anastasia Beverly Hills Contour Kit ($40) makes it slightly less intimidating by breaking the process down with clear steps and just three shades for contouring and highlighting, respectively.
Anastasia Beverly Hills Highlighting Duo Pencil
This highlighting pencil adds a polished, final touch to overachieving brows. Apply the matte or shimmery end of the Anastasia Beverly Hills Highlighting Duo Pencil ($23) under your arch to accentuate it, or apply it all over as a strobing product.
Anastasia Beverly Hills Glow Kit
Since witnessing the success of the Contour Kit, Anastasia released a complementary product that focuses on strobing and highlighting called the Anastasia Beverly Hills Glow Kit ($40). Each kit features four metallic shades that will leave you with megawatt cheekbones.
Anastasia Beverly Hills Brow Powder Duo
The Anastasia Beverly Hills Brow Powder Duo ($23) creates a more defined brow than the Brow Wiz, but certainly a lighter brow than the Dipbrow Pomade — making it perfect for those looking for something in between. The Powder Duo's complementary shades also match your eyebrows' natural, varying tones.