The Best New Makeup Launches to Look Forward to in 2021 — So Far

If you're looking for a vibrant AF eyeliner that you can start and end your day with, the Lime Crime Venus Liquid Eyeliner ($18) is where it's at. Each color is created using a smudge-proof, quick-drying formula that won't transfer, fade, or move no matter how crazy your day gets.

Nothing says "barely there" like The Lip Bar Just a Tint 3-in-1 Tinted Skin Conditioner ($17), which hydrates the skin like a moisturizer while also adding just enough of a tint to make your complexion look even more perfect.

"Pretty" and "natural" aren't in this product's name for nothing. The Essence Pretty Natural Hydrating Foundation ($7) is infused with hyaluronic acid to keep your skin nice and moisturized while providing a medium coverage that doesn't feel too heavy.

The Pixi by Petra +ROSE Glow-y Powder ($18) is a rose-infused highlighter that traps moisture into the skin while giving it an all-day glow.

Fenty Beauty's award-winning, full-coverage foundation is now available in powder form. The Fenty Beauty Pro Filt'r Soft Matte Powder Foundation ($36) features a buildable formula that delivers a soft, matte finish that provides long-lasting results.

The "sky high" in Maybelline New York Lash Sensational Sky High Mascara ($9) isn't an embellishment. Available in four colors, this mascara was formulated with bamboo extract and fibers to give you the boldest, most voluminous lashes you've ever seen.

There's nothing we love more than a multitasker. The Jason Wu Beauty Hot Fluff Lipsticks ($12, launching January 2021) can be used to add a pop of color to not just your lips, but also to your eyes and cheeks.

The L'Oréal Paris Skin Paradise Tinted Moisturizer ($17, launching January 2021) is a witch hazel and aloe vera-infused that provides natural coverage without making your skin feel heavy and weighed down. It also features broad spectrum SPF 19 to keep your skin glowing and protect it from the elements.

The NYX Professional Makeup Brow Glue ($8) is your key to literally putting your brows in their place. The styling gel uses a clear and non-sticky formula to keep your brows glued in place for up to 16 hours.

The NYX Professional Makeup Lift & Snatch Brow Tint Pen ($11, launching January 2021) uses a smudge-proof and transfer-proof formula that applies with a superfine tip allowing you to create ultra-fine strokes, because your brows deserve to receive all the love they can get.

Lip products definitely aren't going anywhere in 2021, and if you want to wear something that'll give you the same bold color as a liquid lipstick with a slightly more lightweight feel, the L'Oréal Paris Brilliant Signature Lip Stain ($12, launching January 2021) will definitely deliver.

Any beauty product that makes us think of dessert is one we can get behind — especially one like the NYX Professional Makeup Marshmallow Primer ($17), using which is like receiving the benefits of 10 different products in one. The product is infused with marshmallow root extract that's meant to soothe, hydrate, and tone the skin, leaving you with a smooth canvas to apply your makeup on.

Maybelline's bestselling SuperStay Matte Ink is back in a series of warm, spicy hues. The Maybelline New York SuperStay Spiced Edition's ($9, launching January 2021) warm earth tones were inspired by the energy of New York City, and the luxurious shades have staying power that lasts for up to 16 hours.