This Drugstore Face Cream Is So Popular, It Inspired a Whole New Collection
:upscale()/2021/01/13/923/n/1922153/7cde4ea35fff6196611d78.65075141_.png)
By now, most of us realize that when it comes to skin care, a hefty price tag doesn't necessarily mean a cream or cleanser is superior to others. Case in point: e.l.f. Cosmetics' wildly popular and surprisingly affordable Holy Hydration! collection. The original cream that started it all, Holy Hydration! Face Cream, has become so popular that it's inspired new sister products to hydrate during every step of your skin-care routine. Like products two — or 10! — times their price, these are formulated with proven active ingredients that keep skin well-hydrated even in the depths of winter. (Think: peptides to strengthen the skin's barrier, hyaluronic acid to retain moisture, and ceramides to prevent moisture loss.)
Best of all, right now, you can take 20 percent off when you buy three or more Holy Hydration! products. Turns out, sometimes good things come with even-smaller-than-usual price tags. Read on to discover the full collection and see which products might be right for you.
:upscale()/2021/01/13/839/n/1922153/52d574505c26183f_hh-facecream.jpg)
e.l.f. Cosmetics Holy Hydration! Face Cream
The original e.l.f. Cosmetics Holy Hydration! Face Cream ($12) is a hit for so many reasons. It's free of parabens, sulfates, and phthalates — as is the entire collection — and loaded with moisture-locking hyaluronic acid, moisturizing squalane, and peptides. Suitable for all skin types, even sensitive and acne-prone, it's also a fantastic smoothing prep step before applying foundation or tinted sunscreen.
:extract_cover():upscale():fill(ffffff)/2021/01/14/993/n/44344577/shopGb0Xrs.jpg)
:upscale()/2021/01/13/879/n/1922153/db728c0738e850d6_hh-unscented.png)
e.l.f. Cosmetics Holy Hydration! Face Cream Fragrance Free
Created due to popular demand, the original cream is now available in a scentless formula: e.l.f. Cosmetics Holy Hydration! Face Cream Fragrance Free ($12).
:extract_cover():upscale():fill(ffffff)/2021/01/14/994/n/44344577/shopcvIpDQ.jpg)
:upscale()/2021/01/13/839/n/1922153/2d82f1b1af97ecc7_cleansing-balm.jpg)
e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm
Double-cleansing is an effective way to be sure that every last speck of makeup is lifted from your skin. The new e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm ($10) melts into a beautiful oil texture that, when mixed with water, removes even stubborn makeup to reveal soft, smooth, and well-hydrated skin. Follow it up with . . .
:extract_cover():upscale():fill(ffffff)/2021/01/14/994/n/44344577/shopiIu1Dn.jpg)
:upscale()/2021/01/13/839/n/1922153/6d314ac3b330d804_daily-cleanser.jpg)
e.l.f. Cosmetics Holy Hydration! Daily Cleanser
Know how some cleansers leave your skin feeling tight, even itchy? Not so with the just-launched e.l.f. Cosmetics Holy Hydration! Daily Cleanser ($6). Although this foaming gel cleanser is thorough, it won't strip skin of the moisture it needs. Instead, it leaves it feeling refreshed and bouncy — and who doesn't want that?
:extract_cover():upscale():fill(ffffff)/2021/01/14/994/n/44344577/shopyOdoC2.jpg)
:upscale()/2021/01/13/879/n/1922153/e8b7cb4981b26d5e_hh-eyecream.png)
e.l.f. Cosmetics Holy Hydration! Eye Cream
Another new addition to the lineup, e.l.f. Cosmetics Holy Hydration! Eye Cream ($10) is ultrarich without feeling heavy. It absorbs quickly to minimize dark circles and moisturize, making it an ideal treatment for morning and night.
:extract_cover():upscale():fill(ffffff)/2021/01/14/994/n/44344577/shopglwd8O.jpg)
:upscale()/2021/01/13/879/n/1922153/37d059eb697033bf_water-bottle.png)
e.l.f. Cosmetics Holy Hydrated Tumbler
Because buying bottled water is so passé, and because we could all use a reminder to drink more H2O, there's the e.l.f. Cosmetics Holy Hydrated Tumbler ($12). Fill it up, keep it close, and let your body (including your skin) reap the rewards.
:extract_cover():upscale():fill(ffffff)/2021/01/14/994/n/44344577/shop6Nq4qI.jpg)