E.l.f. Cosmetics

These $12 Bronzing Drops Are a Minimal-Makeup Must Have

04/16/2024

These $12 Bronzing Drops Are a Minimal-Makeup Must Have

I'm constantly waiting for E.L.F. to debut a new launch that disrupts the industry.

Once Again, E.L.F.'s Super Bowl Commercial Is the Only One That Matters

02/08/2024

Once Again, E.L.F.'s Super Bowl Commercial Is the Only One That Matters

Listen, we aren't saying that we plan to watch the Super Bowl solely for the commercials, but we aren't not saying that, either.

Every Single E.L.F. Beauty Product in the New "Mean Girls" Movie, Ranked

01/18/2024

Every Single E.L.F. Beauty Product in the New "Mean Girls" Movie, Ranked

Can you believe it's been 20 years since Regina George first got hit by a bus?

Jennifer Coolidge, the Burgeoning Beauty Influencer, Is Back

11/21/2023

Jennifer Coolidge, the Burgeoning Beauty Influencer, Is Back

When Jennifer Coolidge first partnered with E.L.F.

A Few Swipes of This $8 Mascara Give Me My Perfect Natural Lash Look

09/15/2023

A Few Swipes of This $8 Mascara Give Me My Perfect Natural Lash Look

On those horribly humid 90-degree summer days when stepping outside makes me feel like I just walked into a particularly unpleasant sauna, I fully lean on mascara to create my beauty look.

E.l.f. Cosmetics's Halo Glow Wands Pass the Hype Check

04/11/2023

E.l.f. Cosmetics's Halo Glow Wands Pass the Hype Check

Though I'm someone who has combination to oily skin, I am inexplicably drawn to cream and liquid makeup.

Jennifer Coolidge Plays a Dolphin in the Only Super Bowl Commercial That Matters

02/13/2023

Jennifer Coolidge Plays a Dolphin in the Only Super Bowl Commercial That Matters

Step aside, Doritos and Pepsi — E.l.f.

Madelyn Cline's Critics' Choice Awards Makeup Features a Viral $14 Product

01/16/2023

Madelyn Cline's Critics' Choice Awards Makeup Features a Viral $14 Product

One word to describe the beauty looks on the 2023 Critics' Choice Awards red carpet?

The $14 Product Behind Issa Rae's Glow at the Emmys

09/13/2022

The $14 Product Behind Issa Rae's Glow at the Emmys

It's one thing when a makeup product takes over TikTok, but it's an entirely different story when it makes its way to the red carpet for the full star treatment.

TikTok Is Losing It Over This $14 Makeup Product, and So Am I

08/02/2022

TikTok Is Losing It Over This $14 Makeup Product, and So Am I

When it comes to makeup, I'm forever on the hunt for products that will make me look like I am glowing from within — especially if I found it on TikTok.

The E.l.f. Cosmetics x Dunkin’ Collection Is a Dream For Donut-Lovers

04/04/2022

The E.l.f. Cosmetics x Dunkin’ Collection Is a Dream For Donut-Lovers

From the delish donuts to the refreshingly sweet iced coffees, we can't get enough Dunkin' in our life.

4 Shopping Tips to Remember When It's Time For a New Facial Serum

03/19/2022

4 Shopping Tips to Remember When It's Time For a New Facial Serum

Does the process of finding a new facial serum seem overwhelmingly daunting to you?

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