If powerful brows are your goal, it's time to start working with creams. Not only are they the most pigmented, but creams typically have the most long-lasting formulas, with some enduring more than 24 hours. Be warned: if you're not careful with your application, you can end up looking like a caricature. Don't be hasty — you can always add more cream, but removing product from an overly dramatic brow can be a struggle. If you think you've applied too much, try using a spoolie brush to distribute the cream throughout the rest of your brow.
Shown: Tarte Amazonian Clay Waterproof Brow Mousse ($28)